More details coming soon!
Built in 1985 as the backdrop for the film “Red Headed Stranger,” Luck, TX is an old west town located in Willie Nelson’s backyard on the outskirts of Austin. While filming the movie Nelson grew attached to the set and bought the property, preserving the original structures and building a home just up the road. Luck, TX was born.
Beyond its fading facades, Luck became the spot where Willie and his friends and family came together to shoot the breeze and inspire one another through song, play poker games in the “World Headquarters,” and gather on Easter Sundays in the chapel.
In 2012, a group of dreamers set out to revive the town’s spirit with experiences inspired by its unique history. With Nelson’s blessing, the seeds for a new iteration of the “Luck” brand were planted. Luck Presents honors the creative origins of the magical space through unique events.
We hope to see you in Luck!
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